▪ Over 30 years of strategy and management consulting and senior executive experience, in 20 of which he started and led the China practice of two leading international consulting firms, first as Managing Partner, China for the Boston Consulting Group and later as global Senior Partner as well as Managing Partner and Chairman of Greater China for Booz & Company/ Booz Allen Hamilton

▪ Consulted to hundreds of companies (headquartered in and outside of China), investors and start-ups, as well as public sector organizations on the definition and implementation of strategies, organizations and transformation

▪ Extensive experience across multiple industries; as former and current board members for major China SOEs, including Baoshan Iron & Steel, SAIC Motor, Shanghai Pharmaceuticals, China Travel International Investment Hong Kong, China Oriental Group, Fidelity China Special Situations, Ping An Life Insurance Company of China, etc.

▪ Advised international financial institutions such as the World Bank and the Asian Development Bank, as well as multiple levels of the Chinese government, on policy, state-owned enterprise reform, local government development strategies, and industrial park planning and competitiveness

▪ Published several hundred articles on various media both within and outside China, such as South China Morning Post, Nikkei Asian Review, China Daily, Yabuli Standpoint, Harvard Business Review, Forbes, etc.

▪ Frequent speaker at major business and academic forums deeply embedded into China’s entrepreneurial business cycles, including leading tech companies. He was an invited guest to the Yabuli China Entrepreneurs Forum multiple times and hosted panel discussions. He also spoke at events hosted by The Economist, SCMP, Aspen Institute Germany, Asia Society Switzerland, ETH Zürich, UC Berkeley, etc.

▪ Dr. Tse is the author of 8 books, including the award-winning The China Strategy (2010) and China’s Disruptors (2015) and Mindset for Mega Change (2022); his new book Mindset for Mega Change 2 was published in the first quarter of 2025

▪ Ph.D. and MBA degrees from University of California, Berkeley, Master’s and Bachler’s degrees in Civil Engineering from Massachusetts Institute of Technology

▪ Over 15 years of experience in consulting with expertise in strategy and operations, digital & AI planning and implementation, data-driven operation, customer experience design

▪ Former Partner of PwC Strategy& (Strategy and Operation Consulting), Leader of Digital Growth Service, and co-founder of S.POINT Design, a national industrial design center

▪ Rich experience serving clients in the automotive, FMCG, and retail sectors—including OEMs, mobility service providers, consumer goods brands, and retail companies—helping clients undergoing digital transformation address complex business challenges, driving significant efficiency gains and business growth

▪ Supported a leading state-owned food conglomerate in China with end-to-end advisory for its retail transformation and international partnerships, including joint venture negotiations, cross-border supply chain optimization, M&A advisory, and e-commerce platform development

▪ Supported a global supermarket giant entering China to design and build a fully integrated omnichannel marketing platform, including the overall architecture and digital operations blueprint

▪ Advised a world-leading sports and cultural organization on digital and AI transformation, defining goals, challenges, and pathways across customer journeys, org structure, and operational domains

▪ Supported a Japanese automotive joint venture in designing and delivering an aftermarket loyalty improvement program, leveraging mystery shopping and CSI-based research to assess end-to-end customer experience, diagnose root causes, and identify actionable enhancement levers

▪ Provided digital transformation planning for the aftersales function of a leading Chinese EV brand, identifying digital opportunities and delivering actionable recommendations across systems and data architecture to enable scalable, data-driven operations

▪ MBA from Massachusetts Institute of Technology, Master’s degree in Computer Science from Shanghai Jiao Tong University, double Bachelor’s degrees in Computer Science and Economics from Peking University

▪ Over 15 years of strategy and management consulting and senior executive experience, combining functional experience in strategy (Corporate, Growth, Digital), operations (Performance Improvement) and implementation (Digital Transformation)

▪ Former Associate Partner of McKinsey & Company, Shanghai, Senior Strategy Director of YumChina, and Founding Partner of a tech start-up

▪ Strong expertise in strategy planning, organization design and implementation, investment, and AI and digital transformation to drive significant revenue and profit growth with C-Level clients, resulting in significant impact for clients in the healthcare, manufacturing, retail, sports & entertainment, consumer goods, medical devices, and biotech sectors in China and global markets

▪ Designed AI transformation strategy for a leading pharma company in China, covering R&D, Sales and corporate functions

▪ Designed digital strategy and drove implementation for multiple manufacturing players in China, helped the client got recognition of ‘WEF Industry 4.0 Lighthouse’ for the implementation of pilot site

▪ Developed transformation strategy for a leading healthcare retail company, analyzed market trends and designed an integrated online-merge-offline (OMO) strategy to unlock new growth opportunities

▪ Supported a world-leading sports and cultural organization in entering the China market by designing organizational structure, management model, digital workflows, and performance and incentive frameworks

▪ Led corporate strategy and implementation PMO support for a diversified manufacturing group in China, identified growth opportunities, designed new organization structure, helped client detail out the implementation plan, achieved the target to double revenue and entering Forbes 500 in 3 years

▪ Master’s degree in Electrical Engineering from University of Michigan and Bachelor’s degree in Engineering in Automation from Shanghai Jiao Tong University

▪ Nearly 10 years of strategy‐consulting experience advising clients in financial services, consumer goods, logistics and hightech on new business planning, channel upgrades, largescale organizational transformations and digital/AI initiatives

▪ Former Senior Engagement Manager at McKinsey and a core member of Digital & Analytics practice; ex-Senior Director of Strategy at Ping An Life, leading AI-driven agent transformation

▪ Expertise in growth‐strategy development, newbusiness building and endtoend digital/AI transformation

▪ –Developed livestream commerce growth strategy for a leading TVshopping retailer: scoped channel positioning, content and product strategy, supplier evaluation and support business launch within 3 months

▪ –Built an online consumerlending business from 0 to 1 for a top Southeast Asian bank: defined partnerchannel strategy, developed product/riskmodel/technology stack, and mobilized a ~200person agile team to achieve firstloan issuance in a year.

▪ Defined product strategy for a leading domestic SaaS player: identified target segments and subproduct domains, assessed GenAI’s strategic impact, and designed R&D, delivery and ecosystem models

▪ –Designed a digital performance management platform for a global leading insurance company that integrates sales operational activities and final financial result, enabled transparency from HQ to 45 regions, 2000 sales units and 15 million agents; drive agent digital transformation across recruiting, activity management, sales unit management

▪ Led a crossfunctional team to design and develop GenAI applications (e.g., intelligent sales assistant), including usecase planning, product scoping, system architecture and prompt engineering

▪ Bachelor's degree in English Language and Literature from Shanghai International Studies University